Opening: Immediate

We’re looking for an analytical, hands-on SEO Expert to take complete ownership of our SEO strategy and execution. You’ll be responsible for building the function from scratch—if you love digging into data, optimizing content, and improving rankings, this role is for you.

Portfolio required to screen the application

Responsibilities

• Develop and implement on-page, off-page, and technical SEO strategies
• Conduct regular site audits and optimize website structure and content
• Keyword research, backlink building, and competitor analysis
• Collaborate with content, design, and tech teams to ensure SEO alignment
• Track, analyze, and report on website performance using SEO tools
• Stay updated with algorithm changes and SEO trends

Qualifications

• 2–3 years of proven SEO experience (preferably with D2C brands or agencies)
• Graduate or Postgraduate in Marketing, Digital Media, Communications, or related field
• Deep understanding of Google Analytics, Google Search Console, SEMrush/Ahrefs, and other SEO tools
• Strong knowledge of ranking factors, search engine algorithms, and SEO best practices
• Ability to work independently and build the SEO function from the ground up
• Excellent communication and collaboration skills
• Must be based in Mumbai and open to a full-time onsite role

Ready to make your mark? Come help us grow—one rank at a time.

Send in your CV, a brief note on 'why you want to work with Pinklay?' and your portfolio to hr@pinklay.com . Please mention 'SEO Expert' in the subject line.

Opening: Immediate

Portfolio required to screen the application

Women Candidates Only

Location: Bandra West, Mumbai
Position: Full Time, On-Site

Are you a social media whiz with an eye for design, a way with words, and a love for fashion? Whether it’s creating standout content, spotting trends before they go mainstream, or shaping retail strategy - we want you on our team!

What’s the Gig?

• Shape the Brand: Drive our social media game, make our website shine, and craft high-impact marketing campaigns.
• Balance Creativity & Data: Use your creative spark and analytical mind to make campaigns that look good and perform even better.
• Be a Trend-Spotter: Always know what’s hot, what’s not, and what’s next.
• Think Retail: Play a key role in elevating our retail strategy and customer experience.

What You’ll Need

• Minimum 2 years of experience (non-negotiable).
• A degree in Management or Marketing.
• Excellent communication and writing skills.
• A proactive, go-getter attitude.
• A sharp eye for trends and a results-driven mindset.
• Fresh ideas and innovative thinking.
• An Instagram game that’s top-notch.

What’s In It for You

• Hands-On Exposure: Dive deep into all aspects of brand management.
• Creative Playground: Be part of a fun, fashion-forward, fast-growing brand.
• Career Launchpad: Build a strong foundation for your future in marketing.
  

Note: This is a full-time onsite role based in Khar West, Mumbai. Remote work is not an option.

Ready to start your fashion career with us?
Write to us at hr@pinklay.com with a well-written cover letter (hint: do your homework on Pinklay—we notice effort!).
P.S. We’re suckers for effort—emails always beat “Quick Apply.” #IYKYK

Opening: Immediate

Portfolio required to screen the application

Responsibilities

Newsletter Creation and Management:

• Develop engaging and informative newsletters to promote our brand's products or services
• Analyze newsletter performance metrics to optimize content and increase engagement

WhatsApp and Email Marketing:

• Craft compelling messages for WhatsApp and email marketing campaigns to reach our target audience
• Implement strategies to grow our WhatsApp and email subscriber base
• Monitor campaign performance and adjust strategies as needed to improve results

Website Management:

• Oversee the maintenance and optimization of our website to ensure a seamless user experience
• Collaborate with web developers to implement updates and improvements
• Utilize SEO techniques to increase website traffic and visibility

CMS (Shopify) Management:

• Manage customer data and utilize Shopify's CMS features to enhance the customer experience
• Implement strategies to increase customer retention and loyalty
• Monitor sales trends and customer behavior to identify opportunities for growth

Content Development:

• Create engaging content for our website, newsletters, and other digital platforms
• Collaborate with the marketing team to develop a consistent brand voice and messaging across all channels
• Stay updated on industry trends and best practices to keep our brand ahead of the curve

Qualifications

• Bachelor's degree in Marketing or a related field
• Minimum Proven 3 years experience in web-based marketing, including newsletter, WhatsApp and email marketing, and website management
• Familiarity with CRM platforms, preferably Shopify
• Strong analytical skills with the ability to interpret data and make actionable recommendations
• Excellent written and verbal communication skills
• Creative thinker with a passion for branding & storytelling
• Ability to multitask and prioritize tasks in a fast-paced environment
• Proficiency in graphic design tools (e.g., Adobe Creative Suite/ Canva) is a plus

Opening: Immediate

Portfolio required to screen the application

Location: Bandra West, Mumbai
Position: Full Time, On-Site

We’re looking for a sharp, hands-on Growth Manager who has directly run and scaled mid to large-budget performance marketing campaigns. The ideal candidate has deep experience in Meta and Google Ads, understands the nuances of creative testing, messaging, and targeting, and has grown D2C fashion brands with multi-crore ad spends.

Key Responsibilities

Performance Marketing Execution

• Plan, launch, and optimize paid campaigns on Meta (Facebook, Instagram) and Google (Search, Display, Shopping, YouTube).
• Manage multi-crore annual budgets with focus on ROI, CAC, and LTV
• Conduct A/B testing for creatives, ad copies, messaging, and landing pages.
• Develop and implement creative testing frameworks to identify winning formats.

Growth Strategy & Scaling

• Build media plans to aggressively scale DTC fashion campaigns while maintaining efficiency.
• Identify new audience cohorts and refine targeting/retargeting strategies.
• Test and adopt new ad formats, betas, and growth hacks.

Analytics & Reporting

• Track and analyze performance metrics (ROAS, CTR, CPA, CAC).
• Generate weekly/monthly growth dashboards with actionable insights.
• Use data to refine spend allocation across channels and campaigns.

Cross-Functional Collaboration

• Work closely with the creative team on ad concepts, ensuring alignment with performance goals.
• Collaborate with brand and product teams to align campaigns with launches, sales, and seasonality.

Tool & Platform Mastery

• Hands-on use of Meta Ads Manager, Google Ads, Google Analytics, and attribution tools (e.g., AppsFlyer, Adjust, GA4).
• Familiarity with Shopify/other DTC platforms and tracking integrations.
  

Opening: Immediate

Portfolio required to screen the application

Responsibilites

• Help customers make selections, offering suggestions, and opinions
• Inform customers on product features and answer customer queries
• Support retail store operations including cash and inventory management
• Set up and organize store merchandise to drive visibility and sales
• Achievement of monthly sales quotas and targets for the store
• Build and maintain relationships with customers and influencers
• Keep yourself up-to-date on the latest trends in fashion

Qualifications

• Bachelor’s degree in fashion, business, or a related field.
• 1-2 years’ experience in a retail store – preferably clothing
  or home furnishings
• Fluent in spoken and written English (other native languages a plus)
• Extensive knowledge of fashion trends, industry standards, and brand representation
• Creative thinking and ability to develop unique fashion strategies
• Ability to work in a fast-paced environment and handle multiple tasks simultaneously
• Ability to work independently and as part of a team

Opening: Immediate

Portfolio required to screen the application

Responsibilities

• Meet sales goals by training, motivating, mentoring and providing feedback to sales staff
• Develop business strategies to raise our customers’ pool and expand store traffic
• Ensure high levels of customers satisfaction through excellent service
• Maintain outstanding store condition and visual merchandising standards
• Deal with all issues that arise from staff or customers (complaints, grievances, etc.)
• Be a shining example of well behavior and high performance
• Additional store manager duties as needed

Qualifications

• Bachelor’s degree in fashion, business, or relevant field preferred
• A minimum of 2-4 years’ experience in a retail environment, ideally in a managerial role
• Good communication and interpersonal skills
• Customer management skills

Opening: Immediate

Portfolio required to screen the application

Location: Bandra West, Mumbai
Position: Full Time, On-Site

We are looking for a Marketplace Specialist who will play a key role in expanding Pinklay’s presence across leading Indian and global online marketplaces. This role is for someone who understands the dynamics of fashion e-commerce deeply - from onboarding to scaling, optimizing operations, and driving growth. If you’ve got the knack for numbers, trends, and storytelling through data while keeping the brand voice intact, this could be for you.

Key Responsibilities

• Marketplace Onboarding & Management: Lead end-to-end onboarding and setup of Pinklay across relevant Indian and international fashion marketplaces.
• Revenue & Growth: Own revenue targets for marketplace channels, identify opportunities for growth, and build strategies to scale sales.
• Catalog & Content Management: Ensure product listings are accurate, compelling, and optimized for visibility and conversions across platforms.
• Promotions & Campaigns: Strategize, execute, and monitor marketplace promotions, seasonal campaigns, and brand partnerships.
• Analytics & Reporting: Track key metrics (traffic, conversion, returns, profitability), generate actionable insights, and build data-led strategies.
• Cross-functional Collaboration: Work closely with brand, design, operations, and customer experience teams to ensure seamless marketplace execution.
• Compliance & Relationships: Ensure compliance with platform requirements and build strong relationships with marketplace account managers to stay ahead of trends and opportunities.

What We’re Looking For

• Experience: Minimum 2 years of relevant experience in managing fashion businesses on marketplaces (Indian & global).
• Skillset: Strong analytical and data interpretation skills, with proficiency in Excel/Google Sheets and comfort with marketplace dashboards.
• Knowledge: Solid understanding of e-commerce operations, listing standards, returns management, and pricing strategies.
• Mindset: Self-driven, detail-oriented, and proactive, with the ability to manage multiple platforms and priorities.
• Passion: A genuine interest in fashion, marketplaces, and digital commerce.

Why Join Pinklay?

Pinklay is a modern Indian lifestyle brand rooted in craftsmanship, creativity, and slow fashion. As part of our team, you’ll help shape how the brand reaches new audiences globally, while working in a dynamic, growth-oriented environment.